The Package Design & Branding
The Azekas asked us to handle a full suite of services. We started with their packaging first. It was very much in need of a fresh look as they were getting ready to launch 4 new flavors. Our goal was to create a cohesive brand that was united in its look and appearance. Each bottle has the same layout, but certain elements stand out to show off each flavor’s uniqueness. This also required us to create a solid brand that brought out the Hawaiian influences to create a unified identity.