/ 01 Context
A Thriving Ecosystem For Female Entrepreneurs
Hera Hub Phoenix is a female-focussed coworking space designed for entrepreneurs who need a professional workspace where they can be productive, host clients, network, and grow their venture. Their spa-inspired space is beautiful with lots of natural light, vibrant art, flowers, an outdoor area and knowledge sharing. We greatly enjoyed working with Hera Hub Phoenix and highly recommend their space to all female entrepreneurs looking to connect with like minded business women.
Hera Hub Phoenix came to us with a need for leads, and that’s exactly what we gave them. The Hera Hub franchise has built a strong ecosystem of female entrepreneurs in various cities around the world. We were graced with the opportunity to help learn about their audience in a new area and get new faces into their Phoenix, Arizona location through paid advertising and data analytics. After a successful quarter of lead generation, we were happy to set Hera Hub Phoenix off on the right foot for 2020 with an abundance of new leads, page likes, and audience insight.
Working with a franchise can present a lot of challenges for a marketing agency. We had to ensure that our campaign strategy followed Hera Hubs Brand Guidelines as an international company, while also meeting the expectations of their local franchise.
This project also gave us a great amount of insight into the coworking space business and what key characteristics make up the persona of an individual seeking a membership at a shared private office space, while also catering our message to an audience made up of primarily females.
After a deep analysis of the Hera Hub brand, we were able to develop a lead generation strategy that worked well with their budget as a franchise and generated 300+ Leads and 500+ Page Likes for them over a 4 month period through Facebook Ads.